sales operations

Every business registered in the county last week, ranked before Monday

For in-house sales operations: every business registered in the county last week, ranked before Monday. A weekly pull of new business registrations across two counties, ranked so a person reviews a short batch rather than a raw list. Newly registered businesses are the clearest buying signal a local service company gets, and the public record is free.

We built this one for ourselves: in-house sales operations. It earns its place here on the same evidence as any client project.

What was going wrong?

Newly registered businesses are the clearest buying signal a local service company gets, and the public record is free. Almost nobody works it, because reading the state filings by hand every week is dull enough that it gets dropped by the third week and never restarted.

What did we build?

A weekly pull of new business registrations across two counties, ranked so a person reviews a short batch rather than a raw list. It backfills the days it missed rather than losing them, removes duplicates against everything already seen, and hands each reviewed record to the existing outreach system with its claim, visit and promote history intact. The judgement stays with a person; only the reading is automated.

What changed?

This one is built but not live yet, so there is no result to measure. The day it launches and the numbers come in, they go here, dated.

How do we know this is real?

Build record: 5 tracked changes, 4,831 lines of working code, 3 automated test files. Every number here comes straight from the project's build history.